An economic model based on sharing, renting, or borrowing assets or services, often facilitated by online platforms like Airbnb.
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The practice of dividing your target market into smaller groups based on shared characteristics, such as travel purpose, budget, or group size.
An official notification sent to guests upon successfully reserving a short-term rental, outlining booking details, house rules, and check-in instructions.
The initial phase in the marketing funnel where potential guests become aware of a short-term rental property or destination but haven’t yet…
The process of choosing amenities for a short-term rental based on data analysis of guest preferences and market trends. This ensures that…