The practice of dividing your target market into smaller groups based on shared characteristics, such as travel purpose, budget, or group size.
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A desirable metric for short-term rental hosts, indicating a high percentage of booked nights over a given period.
The overall impression and satisfaction a guest has with their stay at a short-term rental property.
The percentage of time a short-term rental property is booked over a specific period, often used as a key performance indicator (KPI)…
Specific rules and licensing requirements set by the city of Ottawa, Canada, governing short-term rentals, impacting hosts operating within the city.