A semi-fictional representation of your ideal guest, based on research and data about your existing and potential customers. Creating detailed buyer personas helps short-term rental hosts tailor their marketing efforts, property amenities, and communication strategies to attract their target audience.
You may also like
Strategies implemented by hosts and property managers to minimize the negative impacts of short-term rentals on local communities, such as noise pollution,…
Creating targeted marketing campaigns that highlight property features and services that cater to the specific requests and preferences of desired guest segments.
A protection program offered by Airbnb that provides hosts with coverage for property damage caused by guests, up to a certain limit…
A specialized short-term rental package that combines accommodation with equine-assisted therapy sessions, targeting guests seeking emotional healing and personal growth.