A document used to define and articulate a brand’s core message, values, and personality. For short-term rental hosts, a BMW helps create a consistent brand identity across listings, communication, and guest experience.
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A metaphorical term referencing the Norse god of the sea and wind, representing the unpredictable nature of the short-term rental market and…
Using software to automate guest communication, such as sending check-in instructions, answering frequently asked questions, and providing local recommendations.
A booking option offered to guests at a lower price, but with a strict cancellation policy that forfeits the entire payment if…
A visual tool used to track occupancy rates, adjust pricing strategies, and manage bookings across multiple platforms to maximize revenue.