The process of gathering insights and data about the target audience, competitive landscape, and market trends to inform the development and refinement of effective brand messages for a short-term rental.
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The percentage of time a short-term rental is booked over a specific period, indicating the property’s popularity and revenue potential.
Compelling and informative descriptions used in listings to attract potential guests. These descriptions highlight the unique features, amenities, and benefits of a…
A fictional term referencing luxurious and extravagant amenities that go above and beyond standard offerings, aiming for an opulent and memorable guest…
Personalized and detailed messaging to guests, often in the form of welcome letters or pre-arrival emails, providing essential information and enhancing their…