The process of gathering insights and data about the target audience, competitive landscape, and market trends to inform the development and refinement of effective brand messages for a short-term rental.
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A separate rental property owned by the same host or management company, often located in close proximity to other listings.
Employing a diverse range of marketing channels beyond Airbnb and VRBO, such as social media, email marketing, and metasearch engines, to reach…
Ongoing expenses incurred in the operation of a business, regardless of the level of sales or production. For short-term rentals, this includes…
Dividing potential guests into distinct groups based on shared characteristics, allowing for tailored marketing messages and personalized guest experiences.