The process of gathering insights and data about the target audience, competitive landscape, and market trends to inform the development and refinement of effective brand messages for a short-term rental.
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Specialized cleaning companies catering to the short-term rental industry, providing thorough cleaning, laundry services, and turnover services between guest stays.
Implementing eco-friendly measures and initiatives to reduce the environmental impact of short-term rentals, such as energy efficiency and waste reduction.
A certification program offered by Bureau Veritas that assesses and recognizes sustainable practices in the hospitality industry.
Marketing efforts focused on reaching specific groups of potential guests based on demographics, interests, travel behaviors, or other factors, to increase booking…