The overall effectiveness and impact of a short-term rental’s brand messaging in terms of clarity, consistency, relevance, and ability to resonate with the target audience.
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An unexpected or unsettling experience that a guest or host may have during a short-term rental stay, often related to the property’s…
Recurring costs associated with running a short-term rental, including utilities, cleaning fees, property management fees, and maintenance expenses.
A marketing strategy that adjusts promotional efforts based on seasonal demand, targeting specific traveler segments during peak booking periods.
The practice of listing a short-term rental property on multiple platforms, such as Airbnb, VRBO, Booking.com, and others.