The adaptation of brand messaging to suit the cultural nuances, language preferences, and expectations of specific target markets, particularly relevant for short-term rentals targeting international travelers.
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The practice of adjusting nightly rates for short-term rentals based on fluctuations in demand due to seasonal changes, holidays, or local events.
Maintaining a consistent brand identity across all online platforms and touchpoints, including listing descriptions, social media profiles, and guest communication. Ebrand consistency…
Necessary steps taken to prepare a vacation rental property for the winter season, including protecting pipes from freezing, insulating windows, and shutting…
Semi-fictional representations of ideal guests, created based on market research and data analysis. Guest personas help understand target audiences, their needs, and…