The adaptation of brand messaging to suit the cultural nuances, language preferences, and expectations of specific target markets, particularly relevant for short-term rentals targeting international travelers.
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A measure of the profitability of a rental property, calculated as the annual rental income divided by the property value.
A pricing strategy where the nightly rate for a short-term rental property increases based on the number of guests occupying the space,…
A marketing tactic where short-term rental hosts offer a free stay or discounts to contest winners to increase brand visibility and attract…
A comprehensive list of items and tasks to be checked before, during, and after a guest’s stay, ensuring the property consistently meets…