A structured approach to managing a brand, including defining brand values, identifying target audiences, developing brand messaging, and measuring brand performance, applicable to short-term rental businesses.
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The percentage of time a short-term rental property is booked over a specific period, indicating its popularity and revenue-generating potential.
An online platform or app providing guests with access to booking information, house manuals, local recommendations, and communication channels with the host.
A marketing strategy that adjusts promotional efforts based on seasonal demand, targeting specific traveler segments during peak booking periods.
An online platform where hosts and property managers specializing in a particular niche can connect, share advice, and discuss industry trends.