A structured approach to managing a brand, including defining brand values, identifying target audiences, developing brand messaging, and measuring brand performance, applicable to short-term rental businesses.
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A partnership program for museums and cultural institutions, like some short-term rentals in historic properties, offering benefits and potential collaboration opportunities.
Various online and offline platforms used to promote short-term rental properties, such as social media, travel blogs, email marketing, and paid advertising.
Establishing clear and efficient communication channels with guests throughout their stay, from pre-arrival instructions to post-departure follow-up.
Essential provisions offered in a short-term rental property to ensure a comfortable stay, typically including linens, towels, toiletries, basic kitchenware, and Wi-Fi.
 
								