A structured approach to managing a brand, including defining brand values, identifying target audiences, developing brand messaging, and measuring brand performance, applicable to short-term rental businesses.
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A measure of how easy it is to walk to amenities and attractions from a short-term rental property, often influencing its desirability…
Using software to automate guest communication, such as sending check-in instructions, answering frequently asked questions, and providing local recommendations.
The practice of improving the percentage of website visitors or listing viewers who take a desired action, such as booking a stay….
When a potential guest begins the booking process but leaves the platform or website before completing the reservation.