The fundamental principles and practices of building, managing, and promoting a brand, especially relevant for short-term rentals seeking to establish a unique identity and attract guests.
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The feature on Airbnb or VRBO platforms that allows hosts to make their listings publicly viewable and bookable by guests.
The various online platforms and channels used to market and distribute short-term rental listings to a wider audience of potential guests.
A travel trend combining aspects of leisure and business trips, often involving extending a business trip for leisure or incorporating work elements…
A visual representation of booking demand for a specific property or area over time, often used for pricing and availability management.