The initial phase in the marketing funnel where potential guests become aware of a short-term rental property or destination but haven’t yet considered booking.
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The “Ojalá Pricing Strategy” focuses on setting competitive rental rates while also considering the value of the overall guest experience. It involves…
A comprehensive plan that outlines all aspects of managing a vacation rental business. This includes setting financial goals, developing marketing strategies, establishing…
Relating to short-term rentals, UX encompasses all aspects of the guest’s interaction with the property listing, booking process, stay, and post-stay communication,…
Semi-fictional representations of ideal guests, created based on market research and data analysis. Guest personas help understand target audiences, their needs, and…