Specific groups of people with shared interests or demographics that a short-term rental might cater to, such as families, digital nomads, or pet owners. Targeting affinity groups can enhance marketing efforts.
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The process of vetting potential guests before confirming their booking, typically involving background checks, ID verification, and review of previous reviews.
The practice of improving the percentage of website visitors or listing viewers who take a desired action, such as booking a stay….
The practice of displaying online advertisements to specific audiences based on demographics, interests, and online behavior. In short-term rental marketing, this could…
A system for collecting, analyzing, and responding to guest feedback, including reviews, surveys, and direct communication.