Specific groups of people with shared interests or demographics that a short-term rental might cater to, such as families, digital nomads, or pet owners. Targeting affinity groups can enhance marketing efforts.
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The process of researching and comparing similar short-term rental properties in the same market to understand pricing trends, occupancy rates, and guest…
Educational resources and programs designed to help vacation rental hosts improve their skills in areas such as marketing, guest service, and property…
A marketing strategy that focuses on reaching potential guests within specific Designated Market Areas (DMAs), typically using advertising platforms that allow for…
A pricing strategy that leverages psychological principles, such as charm pricing (e.g., $9.99) or prestige pricing (e.g., rounding up to $100), to…