A marketing strategy that encourages existing guests to recommend the rental property to others, often through incentives like discounts or credits.
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Glossary Term: Word-of-Mouth Marketing
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A marketing tactic used by hosts or property managers to incentivize existing guests to refer new guests, often offering discounts or rewards for successful referrals.
A feature on Facebook where users can ask for and receive recommendations from friends, sometimes leading to referrals for short-term rentals if friends have positive experiences to share.
A form of marketing for short-term rentals that relies on word-of-mouth referrals, social proof, and building a strong online reputation to attract potential guests.