The promotion of vacation rentals through personal recommendations and reviews shared by previous guests.
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Glossary Term: Word-of-Mouth
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Positive reviews or referrals for a short-term rental shared by previous guests on the neighborhood-based social networking platform, Nextdoor.
An organic approach to marketing that focuses on building relationships and generating word-of-mouth referrals, often leveraging social media and local community engagement.
A marketing approach that involves engaging members of a local community in promoting a business or service. This can be particularly effective for short-term rental hosts looking to connect with potential guests through authentic, local experiences.
A viral marketing technique that leverages word-of-mouth and social media to generate excitement and buzz around a product or service. Short-term rental hosts can use buzz marketing by encouraging guest reviews, partnering with influencers, and running contests to create a positive online presence.