The collection and analysis of data from a short-term rental property’s website to understand user behavior, track performance, and optimize marketing efforts.
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Glossary Term: Website Traffic
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Data collected on how guests interact with a short-term rental listing website or app, including page views, clicks, booking conversions, and searches, used to identify areas for improvement and optimize performance.
The percentage of website visitors who book a short-term rental after visiting the property listing on the host’s website.
A web analytics service that tracks and reports website traffic, often used by short-term rental owners to analyze listing performance and guest behavior on their direct booking websites.
A metric that measures the percentage of users who click on a specific link or listing impression, indicating its effectiveness in attracting attention.
A popular SEO tool that provides data and insights on keywords, backlinks, and website traffic, valuable for optimizing listings for search engines.