The process of improving a vacation rental website’s design, content, and technical aspects to enhance its visibility in search engines and attract more organic traffic.
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Glossary Term: Website Optimization
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A method of evaluating the ease of use and effectiveness of a short-term rental listing website or app by observing potential guests as they attempt to complete tasks like browsing properties or making a booking.
Stands for “Short-Term Vacation Website Optimization,” referring to the process of improving a short-term rental website’s performance in search engine results pages (SERPs), attracting more organic traffic, and increasing booking conversions.
The practice of improving the percentage of website visitors or listing viewers who take a desired action, such as booking a stay. This involves analyzing user behavior and optimizing listing content, photos, and booking processes.
Tools that use eye-tracking technology to analyze how users visually engage with your listing photos and descriptions, helping you optimize for better conversion rates.
Encouraging guests to book directly through a property’s website to reduce reliance on third-party platforms and increase profit margins.