The practice of listing a property on multiple short-term rental platforms, such as Airbnb and VRBO, to increase visibility and booking potential.
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Glossary Term: VRBO
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The visible elements of a brand, such as its name, logo, color palette, and overall aesthetic. A strong brand identity helps differentiate a short-term rental property and attract guests.
A day or more left vacant between bookings to allow for cleaning, maintenance, or unexpected delays in guest checkout/new guest arrival.
The use of software to automate communication with guests, such as booking confirmations, check-in instructions, and post-stay reviews.
A software tool that allows property managers to manage their listings and bookings across multiple platforms, such as Airbnb, VRBO, and Booking.com.
The importance of utilizing data analytics to inform pricing strategies, identify booking trends, and optimize property performance in the competitive short-term rental market.
The use of technology solutions to streamline various aspects of short-term rental management, from automated messaging and booking systems to smart home devices.
The ongoing pursuit of enhancing the guest experience, refining operational efficiency, and adapting to evolving industry trends in short-term rental management.
A pricing strategy that considers factors like seasonality, demand, competitor pricing, and perceived value to determine optimal rental rates for a short-term property.
The concept that hospitality principles like warmth, generosity, and guest satisfaction are fundamental truths in short-term rental management, essential for success on platforms like Airbnb and VRBO.
The understanding that short-term rental operators must adhere to all applicable local regulations, licensing requirements, and tax obligations.
The understanding that guests seek a balance between the price they pay and the value they receive from their short-term rental experience, encompassing factors like amenities, location, and host communication.