The practice of listing a property on multiple short-term rental platforms, such as Airbnb and VRBO, to increase visibility and booking potential.
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Glossary Term: VRBO
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The visible elements of a brand, such as its name, logo, color palette, and overall aesthetic. A strong brand identity helps differentiate a short-term rental property and attract guests.
A day or more left vacant between bookings to allow for cleaning, maintenance, or unexpected delays in guest checkout/new guest arrival.
The use of software to automate communication with guests, such as booking confirmations, check-in instructions, and post-stay reviews.
A software tool that allows property managers to manage their listings and bookings across multiple platforms, such as Airbnb, VRBO, and Booking.com.
The understanding that guests seek a balance between the price they pay and the value they receive from their short-term rental experience, encompassing factors like amenities, location, and host communication.
Creating and distributing content, such as blog posts, social media updates, or email newsletters, that resonates with the specific interests and preferences of the target guest demographic.
Refers to a short-term rental property situated on a main or central road or axis, often providing convenient access to transportation, attractions, and amenities.
Prioritizing guest safety and security by implementing measures such as smoke detectors, carbon monoxide alarms, first aid kits, and clear emergency procedures.
Describes a short-term rental property with a layout designed around a central axis, creating a sense of balance and harmony within the space.
The seamless integration of various services, such as cleaning, linen, and concierge services, to provide a comprehensive and hassle-free experience for short-term rental guests.
The principle of being open and honest with potential guests about all aspects of the short-term rental, including its features, rules, and any potential drawbacks.