Various platforms and strategies used to promote and advertise short-term rentals to potential guests.
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Glossary Term: VRBO Marketing
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Stands for “Short-Term Vacation Rental Marketing,” encompassing all marketing activities aimed at promoting and attracting bookings for short-term rentals, including online advertising, social media marketing, content marketing, and email marketing.
Creating a unique and memorable brand identity for a short-term rental property, differentiating it from competitors and attracting a specific target audience.
Utilizing marketing and advertising platforms tailored for short-term rentals, such as Airbnb, VRBO, niche vacation rental websites, and social media targeted at travelers.
Marketing efforts that leverage multiple channels, such as social media, email, and partnerships, to promote short-term rental listings and reach a wider audience.
A targeted marketing strategy that focuses on attracting guests from specific geographic areas, often within driving distance, to maximize occupancy during off-seasons or fill last-minute bookings.
The allocated funds for marketing and advertising a short-term rental property, including online listings, photography, and social media campaigns.
A formal agreement between two or more parties, such as a property manager and a local business, to collaborate on marketing efforts to promote their services or products to a wider audience.
A coordinated plan developed and executed by property owners, co-hosts, or property managers to promote a short-term rental across different channels and attract bookings.