A specific feature, amenity, or benefit that differentiates a short-term rental property from its competitors, making it more appealing to potential guests and increasing its chances of bookings.
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Glossary Term: Value Proposition
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The specific benefits and value that a short-term rental property offers to potential guests, differentiating it from competitors and justifying its price point.
Amenities that go above and beyond the basic necessities, such as hot tubs, game rooms, or unique experiences, designed to enhance the guest experience and command higher rental rates.
A clear statement of the benefits a short-term rental offers guests, differentiating it from competitors and justifying its price.
Setting competitive rental rates that align with guest expectations, local market trends, and the overall value provided to ensure a positive booking experience.
Meaning ‘sale of services’ in Swedish, this term emphasizes that short-term rental businesses are primarily selling an experience and accommodation service, not just a physical space.
This Swedish term translates to ‘service guarantee.’ While not a standard practice, some short-term rental hosts offer guarantees to provide reassurance to potential guests and differentiate themselves from competitors.
Clearly communicating the unique benefits and value that the rental property offers to potential guests.
Creating targeted marketing campaigns that highlight property features and services that cater to the specific requests and preferences of desired guest segments.
Pricing strategies that take into account the demand for remote work-friendly accommodations, adjusting rates based on factors like internet speed and availability of workspaces.
Providing amenities and conveniences that cater specifically to the needs, interests, and expectations of the defined target market to enhance guest satisfaction.
Refers to the curated selection of amenities offered at a short-term rental, aimed at enhancing guest comfort and satisfaction, ranging from basic necessities to unique and luxurious additions.