The process of marketing vacation rental properties to potential guests. This can include listing on online travel agencies (OTAs), creating a website, and using social media.
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Glossary Term: Vacation Rental Marketing
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Stands for “Short-Term Vacation Rental Marketing,” encompassing all marketing activities aimed at promoting and attracting bookings for short-term rentals, including online advertising, social media marketing, content marketing, and email marketing.
A detailed description of a rental property on platforms like Airbnb and VRBO, showcasing its features, amenities, photos, and pricing to attract potential guests.
Marketing efforts specifically targeted at travelers who are deciding between booking a hotel or a vacation rental, emphasizing the unique benefits and value proposition of choosing a short-term rental.