The specific group of travelers a vacation rental host aims to attract based on factors like demographics, interests, and travel preferences.
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Glossary Term: Vacation Rental
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The legal responsibility of vacation rental owners to collect and remit taxes related to their rental income, such as lodging taxes and sales taxes.
The thorough cleaning and preparation of a vacation rental property between guest stays to ensure a hygienic and welcoming environment.
A distinctive feature or benefit that sets a vacation rental apart from competitors and appeals to potential guests.
Strategies used to encourage guests to book additional services or amenities, such as early check-in, late check-out, or local experiences, to increase revenue.
A metric that measures the percentage of time a vacation rental property is booked over a specific period, indicating its occupancy performance.
An interactive, 360-degree digital representation of a vacation rental property that allows potential guests to virtually explore the space online.
The consistent use of visual elements like logos, colors, and imagery to create a recognizable and memorable brand for a vacation rental business.
The process of improving a vacation rental website’s design, content, and technical aspects to enhance its visibility in search engines and attract more organic traffic.
Effective and timely communication with guests before, during, and after their stay at a vacation rental property, including booking confirmations, check-in instructions, and post-stay feedback.
The overall experience of a guest staying at a vacation rental property, encompassing all aspects of their stay from pre-arrival to post-departure.
Specialized insurance coverage designed to protect vacation rental property owners and managers from risks associated with renting out their properties.