A metric that measures the percentage of time a vacation rental property is booked over a specific period, indicating its occupancy performance.
Glossary Term: Vacation Rental
An interactive, 360-degree digital representation of a vacation rental property that allows potential guests to virtually explore the space online.
The consistent use of visual elements like logos, colors, and imagery to create a recognizable and memorable brand for a vacation rental business.
The process of improving a vacation rental website’s design, content, and technical aspects to enhance its visibility in search engines and attract more organic traffic.
The specific group of travelers a vacation rental host aims to attract based on factors like demographics, interests, and travel preferences.
The legal responsibility of vacation rental owners to collect and remit taxes related to their rental income, such as lodging taxes and sales taxes.
The thorough cleaning and preparation of a vacation rental property between guest stays to ensure a hygienic and welcoming environment.
A distinctive feature or benefit that sets a vacation rental apart from competitors and appeals to potential guests.
Strategies used to encourage guests to book additional services or amenities, such as early check-in, late check-out, or local experiences, to increase revenue.
The process of creating a unique and memorable brand identity for a vacation rental property to differentiate it from competitors and attract target guests.
The process of improving a vacation rental property’s listing on online travel agencies (OTAs) to increase visibility, attract more bookings, and maximize revenue.
The efficient management of a vacation rental property’s availability calendar across multiple booking platforms to maximize occupancy and revenue.