The collection and analysis of data from a short-term rental property’s website to understand user behavior, track performance, and optimize marketing efforts.
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Glossary Term: User Behavior
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Data collected on how guests interact with a short-term rental listing website or app, including page views, clicks, booking conversions, and searches, used to identify areas for improvement and optimize performance.
Metrics used to track how effectively a short-term rental platform or listing engages first-time users, analyzing actions like profile creation, property views, or booking inquiries.