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Glossary Term: Unique Selling Points
6 posts
Emphasizing the unique and desirable aspects of a property in listings and marketing materials to attract guests.
Understanding the amenities and features offered by competing properties in the same market to identify opportunities for differentiation and competitive advantage.
An ancient Irish monument inscribed with the Ogham alphabet. While not directly related to short-term rentals, properties located near historical sites like Ogham Stones may attract history enthusiasts and cultural tourists.
A property listing that lacks unique selling points and fails to stand out from the competition. Generic listings often result in lower booking rates and reduced revenue for hosts.
A concise and compelling summary of your short-term rental property’s unique selling points, designed to capture the attention of potential guests.