Content created by guests who have stayed at a short-term rental, such as reviews, ratings, photos, and videos, often considered more authentic and influential than host-generated content.
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Glossary Term: Trust Building
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Techniques used by hosts to alleviate common concerns and anxieties potential guests may have about booking a short-term rental, such as safety, cleanliness, or communication.
The use of platforms or services to verify the identity of guests booking short-term rentals, enhancing security and trust.
Maintaining a uniform brand image and messaging across all touchpoints of a short-term rental business, including listings, communication, and guest experience.