An acronym for “Short-Term Vacation Trend Analysis,” it involves examining historical booking data, market trends, and seasonal fluctuations to identify patterns and make informed decisions regarding pricing, occupancy optimization, and marketing strategies.
A statistical graph that represents cumulative frequency data. In the context of short-term rentals, an ogive could be used to analyze trends like booking lead times, occupancy rates over time, or the distribution of guest reviews.
A comparison of a specific metric (e.g., revenue, bookings) between the current year and the previous year, used to track performance trends.
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