The characteristics and preferences of individuals who use platforms like Airbnb and VRBO to book short-term rentals, including age, location, travel purpose, and budget.
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Glossary Term: Traveler Profiles
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Statistical data about guests, such as age, gender, location, travel purpose, and interests. Understanding guest demographics helps tailor marketing efforts and personalize the rental experience.
Semi-fictional representations of ideal guests, created based on market research and data analysis. Guest personas help understand target audiences, their needs, and preferences.