The process of dividing a target market into smaller, more defined groups based on shared characteristics like demographics, travel purpose, or booking behavior. This helps tailor marketing efforts and pricing strategies.
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Glossary Term: Travel Purpose
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Dividing potential guests into distinct groups based on shared characteristics, such as demographics, travel purpose, or booking behavior. This allows hosts and property managers to tailor their marketing messages, amenities, and overall guest experience to specific audience segments.
The process of dividing a target market into smaller groups based on shared characteristics, such as travel purpose, demographics, or budget.