A form on a vacation rental website that allows potential guests to submit specific details about their desired trip, facilitating personalized responses and targeted offers.
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Glossary Term: Targeted Marketing
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Marketing campaigns that specifically target remote workers and digital nomads, showcasing the benefits of staying in a property that caters to their work-life needs.
Utilizing aerial advertising methods like banners towed by gyroplanes to target specific geographic areas and promote short-term rental properties.
Information that guests willingly and proactively provide to short-term rental hosts, such as preferences, interests, and travel styles, which can be used to personalize their experience and tailor marketing efforts.
Amenities provided in a short-term rental that cater to particular needs or activities, such as a coffee maker for coffee lovers or a highchair for families with babies.
Data that guests willingly and proactively share with a host or property manager, such as preferences, special requests, or feedback, allowing for personalized experiences and targeted marketing.
A marketing strategy that adjusts promotional efforts based on seasonal demand, targeting specific traveler segments during peak booking periods.