Targeted marketing efforts focused on attracting guests from the local area or region to a vacation rental.
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Glossary Term: Targeted Advertising
10 posts
A promotional strategy where short-term rental businesses actively reach out to potential guests through targeted advertising, email campaigns, or special offers to drive bookings.
A type of digital advertising that targets potential guests based on their interest in specific properties or destinations, often used on platforms like Airbnb and VRBO.
Targeted marketing strategies focused on attracting and engaging with travelers seeking high-end accommodations and experiences.
A type of online advertising that blends in with the surrounding content on platforms like social media or travel blogs, promoting short-term rentals in a less intrusive way.
A marketing technique that combines geographic and demographic data to identify and target specific customer segments. Short-term rental managers can use geodemographic targeting to reach potential guests with tailored messaging and promotions.
A form of online advertising that displays ads based on the user’s geographic location. Hosts can use geotargeting to reach potential guests searching for accommodations in their area.
A paid advertising platform offered by Facebook, allowing short-term rental hosts to target specific demographics and interests to promote their listings and increase bookings.
A targeting option within Facebook Ads that allows short-term rental hosts to reach new audiences similar to their existing customer base, based on demographics, interests, and behavior.
A marketing approach that uses data insights to target specific guest segments, personalize marketing messages, and optimize advertising campaigns for better results.