A form of paid advertising that blends seamlessly with the content on platforms like social media or travel websites, designed to promote short-term rentals to a targeted audience.
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Glossary Term: Target Marketing
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Dividing potential guests into groups based on shared characteristics, such as demographics, travel purpose, or booking behavior, to tailor marketing and services.
Creating targeted marketing campaigns that highlight property features and services that cater to the specific requests and preferences of desired guest segments.
Detailed property descriptions that highlight amenities and features specifically designed for remote workers, including internet speed, workspace availability, and nearby co-working spaces.
Identifying and targeting specific guest demographics, such as families, business travelers, or digital nomads, through tailored marketing and property amenities.
The practice of dividing potential guests into distinct groups based on shared characteristics, such as demographics, travel preferences, or booking behavior, to tailor marketing and guest experiences.
Marketing efforts specifically targeted at travelers who are deciding between booking a hotel or a vacation rental, emphasizing the unique benefits and value proposition of choosing a short-term rental.
A marketing strategy that divides a target market into smaller groups based on geographic location. Short-term rental hosts can use geographic segmentation to tailor their listings and marketing messages to specific regions or demographics.