Using professional photography that specifically appeals to the target market of a short-term rental property.
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Glossary Term: Target Market
22 posts
Targeting a specific segment of the short-term rental market, such as families, business travelers, or pet owners. Niche marketing involves tailoring listings, amenities, and marketing efforts to attract the desired guest demographic.
The process of dividing a target market into smaller groups based on shared characteristics, such as travel purpose, demographics, or budget.
A specific segment of the short-term rental market with high demand and potential for profitability, like pet-friendly or eco-conscious rentals.
The primary customer segment that Ibis hotels aim to attract, typically budget-conscious travelers and business travelers.
The demographic cohort born between the mid-1990s and the early 2010s, known for their tech-savviness, preference for authentic experiences, and reliance on online reviews. Understanding the preferences of Generation Z travelers is crucial for hosts looking to attract this growing market segment.
The overall aesthetic and design theme of a short-term rental property, influencing its appeal to specific guest demographics.
The process of dividing your target market into distinct groups based on shared characteristics such as demographics, travel purpose, or booking behavior, allowing for more targeted marketing and personalized guest experiences.
The process of defining and communicating a short-term rental brand’s value proposition and target audience in a way that differentiates it from competitors.
Specific groups of people with shared interests or demographics that a short-term rental might cater to, such as families, digital nomads, or pet owners. Targeting affinity groups can enhance marketing efforts.