The specific group of travelers a vacation rental host aims to attract based on factors like demographics, interests, and travel preferences.
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Glossary Term: Target Market
22 posts
A specific segment or target market within the short-term rental industry, such as luxury rentals, pet-friendly properties, or family-oriented accommodations.
A specific segment of the vacation rental market that caters to a particular type of traveler or property. Examples include pet-friendly rentals, luxury villas, or eco-friendly cabins.
The process of dividing a target market into smaller, more defined groups based on shared characteristics like demographics, travel purpose, or booking behavior. This helps tailor marketing efforts and pricing strategies.
A semi-fictional representation of your ideal guest, based on research and data about your target market, used to tailor your marketing and listing details.
Providing a well-curated selection of amenities that cater to the needs and preferences of the target guest demographic, enhancing their stay and justifying competitive pricing.
The process of dividing potential guests into specific groups based on shared characteristics, allowing hosts to tailor their marketing efforts and property amenities to attract specific types of travelers.
Identifying and understanding a specific subset of travelers most likely to book your short-term rental, considering factors like demographics, interests, and travel purpose.
Offering unique and desirable amenities that cater to the specific interests of the target guest demographic.
Highlighting amenities and features that cater to families with children, such as cribs, high chairs, and child-proofing measures.
A marketing strategy that focuses on targeting a specific and well-defined segment of the market, such as families with pets or digital nomads.
A specialized vacation rental platform that caters to a specific type of traveler or property, such as luxury villas or eco-friendly rentals.