Semi-fictional representations of ideal guests, created based on market research and data analysis. Guest personas help understand target audiences, their needs, and preferences.
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Glossary Term: Target Audience
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Dividing the target audience into distinct groups based on shared characteristics, such as demographics, travel motivations, or booking behavior, to tailor marketing and services.
Dividing guests into distinct groups based on shared characteristics, such as demographics or travel purpose, to tailor marketing and services.
Focusing on a specific type of short-term rental niche, such as pet-friendly properties, luxury accommodations, or eco-friendly rentals, to attract a targeted audience.
Developing a consistent and targeted online presence across various platforms to attract the ideal guest demographic and enhance brand visibility.
Marketing strategies and messaging that focus on the needs, desires, and experiences of potential guests to attract bookings and build brand loyalty.
The practice of promoting vacation rentals within relevant Facebook groups dedicated to travel, destinations, or specific interests to reach potential guests.
The process of gathering insights into the preferences, motivations, and behaviors of target guests to tailor marketing efforts and enhance the overall guest experience.
Refers to the combined market of Europe and Asia, relevant for hosts analyzing travel trends and potentially targeting guests from these regions.
Compelling and informative descriptions used in listings to attract potential guests. These descriptions highlight the unique features, amenities, and benefits of a short-term rental property, often incorporating storytelling elements and appealing to the target audience.
An individual who travels regularly, often for business or leisure, and may have specific needs and preferences when booking short-term rentals, such as loyalty programs, business amenities, or convenient locations.
The process of dividing potential guests into different groups based on shared characteristics, such as demographics, travel purpose, or booking behavior. This allows hosts to tailor their marketing messages and offerings.