A specific segment of the short-term rental market that caters to guests with particular needs, preferences, or interests.
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Glossary Term: Target Audience
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A pre-designed framework or document that guides hosts in creating a comprehensive marketing strategy for their short-term rental property.
The specific needs, desires, and expectations of guests when searching for and booking short-term rentals, such as amenities, location, or property type.
Collaborating with YouTube creators in the travel or lifestyle niche to promote a short-term rental property to their audience through video reviews, vlogs, or social media posts.
The distinct personality and tone used in all communication channels for a short-term rental business, reflecting the brand’s values and resonating with the target audience.
A hypothetical term referring to a marketing approach that utilizes data analysis, target audience segmentation, and creative content to attract bookings. Effective marketing is essential for standing out in the competitive short-term rental market.
A compelling and informative written description of a short-term rental property, highlighting its features, amenities, and benefits for potential guests.
A semi-fictional representation of a host’s perfect guest, outlining their demographics, interests, travel habits, and desired experience. Used to tailor marketing and attract suitable bookings.
A specific segment of the travel market that a host caters to, such as families, business travelers, or pet owners, influencing property features and marketing.
Targeting a specific segment of the short-term rental market, such as families, business travelers, or pet owners, with tailored amenities and marketing messages.
Marketing strategies that target potential guests within a specific geographic area, promoting local attractions, experiences, and the unique features of the rental property.
Statistical data about guests, such as age, gender, location, travel purpose, and interests. Understanding guest demographics helps tailor marketing efforts and personalize the rental experience.