A specific segment of the short-term rental market that caters to guests with particular needs, preferences, or interests.
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Glossary Term: Target Audience
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A pre-designed framework or document that guides hosts in creating a comprehensive marketing strategy for their short-term rental property.
The specific needs, desires, and expectations of guests when searching for and booking short-term rentals, such as amenities, location, or property type.
Collaborating with YouTube creators in the travel or lifestyle niche to promote a short-term rental property to their audience through video reviews, vlogs, or social media posts.
The distinct personality and tone used in all communication channels for a short-term rental business, reflecting the brand’s values and resonating with the target audience.
A hypothetical term referring to a marketing approach that utilizes data analysis, target audience segmentation, and creative content to attract bookings. Effective marketing is essential for standing out in the competitive short-term rental market.
A semi-fictional representation of a host’s perfect guest, outlining their demographics, interests, travel habits, and desired experience. Used to tailor marketing and attract suitable bookings.
A compelling and informative written description of a short-term rental property, highlighting its features, amenities, and benefits for potential guests.
A specific segment of the travel market that a host caters to, such as families, business travelers, or pet owners, influencing property features and marketing.
Targeting a specific segment of the short-term rental market, such as families, business travelers, or pet owners, with tailored amenities and marketing messages.
Marketing strategies that target potential guests within a specific geographic area, promoting local attractions, experiences, and the unique features of the rental property.
Semi-fictional representations of ideal guests, created based on market research and data analysis. Guest personas help understand target audiences, their needs, and preferences.