A semi-fictional representation of the ideal guest for a vacation rental, based on demographics, psychographics, and travel preferences.
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Glossary Term: Target Audience
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The characteristics and preferences of individuals who use platforms like Airbnb and VRBO to book short-term rentals, including age, location, travel purpose, and budget.
A marketing strategy that focuses on targeting specific guest segments with unique needs or interests, such as pet-friendly rentals or properties suitable for remote work.
Online platforms that cater to specific types of short-term rentals or target specific guest demographics, offering a more specialized marketing and booking experience.
Dividing the target audience for a short-term rental into smaller groups based on demographics, travel preferences, or booking behavior.
The overall atmosphere, aesthetic, and experience that a short-term rental property evokes, often influenced by factors like interior design, amenities, location, and host communication style.
A short-term rental property located within a reasonable driving distance from major cities or popular tourist attractions, appealing to travelers seeking road trip destinations.
Promoting the rental property with a focus on the unique experiences and benefits it offers guests, highlighting positive reviews and user-generated content.
Creating compelling and accurate property descriptions that highlight unique selling points, amenities, and local attractions to attract the target audience.
The common characteristics of guests who book short-term rentals, such as age, gender, location, travel purpose, and booking behavior.
A fictional representation of an ideal guest for a short-term rental property, based on research and data about target demographics, behaviors, and preferences, used to guide marketing and optimize the guest experience.
A representation of the most common type of guest a host or property attracts, based on factors like demographics, travel purpose, and booking behavior. Understanding this helps tailor the rental experience.