A marketing strategy that focuses on targeting a specific segment of the market with tailored messaging and offerings, such as pet-friendly rentals or properties catering to digital nomads.
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Glossary Term: Specialization
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A specific segment of the short-term rental market with high demand and potential for profitability, like pet-friendly or eco-conscious rentals.
The practice of contracting specific business processes, such as guest communication, cleaning, or maintenance, to external service providers specializing in short-term rentals.