A comprehensive plan for attracting guests to a short-term rental throughout the year, even during the off-season, using various marketing channels and promotions.
Menu
Glossary Term: Social Media Marketing
47 posts
A coordinated plan developed and executed by property owners, co-hosts, or property managers to promote a short-term rental across different channels and attract bookings.
A marketing strategy focused on attracting potential guests to a short-term rental listing through valuable content, social media engagement, and search engine optimization (SEO).
The various platforms and strategies used to promote and market a short-term rental property to potential guests.
Strategies and amenities targeted at attracting younger demographics, such as millennials and Gen Z, to short-term rentals. This can include offering high-speed internet, smart home features, and experiences tailored to their interests.
The process of creating, scheduling, and managing social media content to promote a short-term rental, engage with potential guests, and build brand awareness.
Promoting and advertising a short-term rental property on social media platforms to reach a wider audience and attract potential guests.
A type of online advertising that blends in with the surrounding content on platforms like social media or travel blogs, promoting short-term rentals in a less intrusive way.
Words or phrases preceded by the ‘#’ symbol used on social media platforms to categorize content and increase visibility. Hosts can use relevant hashtags to promote their listings.
Marketing techniques and strategies focused on rapidly expanding the reach and visibility of short-term rental listings to attract more bookings.
A marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and engage potential guests. This can include blog posts, social media updates, email newsletters, and property videos.
A public profile on Facebook specifically for businesses, which can be utilized by short-term rental hosts to promote their property, engage with potential guests, and manage reviews.