The predictable fluctuations in travel demand throughout the year, influenced by factors like holidays, school schedules, weather patterns, and special events. Understanding seasonality helps hosts optimize pricing and occupancy rates.
The period between a destination’s peak season and off-season, offering a balance of pleasant weather, fewer crowds, and potentially lower prices.
A pricing strategy for short-term rentals that involves offering discounted rates during shoulder seasons (the periods between peak and off-season) to attract more bookings.
Targeted marketing campaigns and promotions designed to attract guests during periods of lower demand.
Adjusting pricing for short-term rentals during periods of lower demand to attract bookings and maximize occupancy.
A growing trend of travelers choosing to vacation during the shoulder seasons or off-peak periods to take advantage of lower prices, smaller crowds, and unique experiences.
The fluctuation of rental income throughout the year due to factors like holidays, local events, and travel seasons.
Periods of peak and off-peak travel demand, influencing pricing strategies and occupancy rates throughout the year.
In a vacation rental context, an anchor tenant refers to a long-term guest who provides consistent income, often during the off-season or shoulder season.
The percentage of a short-term rental property that is booked during the month of April, often considered a shoulder season month in many destinations.
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