Utilizing marketing and advertising platforms tailored for short-term rentals, such as Airbnb, VRBO, niche vacation rental websites, and social media targeted at travelers.
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Glossary Term: Short-Term Rental Marketing
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Crafting compelling and informative property descriptions, high-quality photographs, and strategic keywords to attract bookings on platforms like Airbnb and VRBO.
Collaborating with local businesses, tour operators, and service providers to offer guests exclusive discounts, curated experiences, and enhance their stay.
Encouraging and responding to guest reviews promptly and professionally to build a positive online reputation and attract future bookings.
A colloquial term for a short-term rental listing that is perceived as generic, lacking in detailed descriptions, or relying heavily on stock photos, often associated with high-volume property management companies.
A formal agreement outlining the terms of a collaborative marketing campaign between two or more entities in the short-term rental industry to promote their services or listings.
Various online and offline platforms used to promote short-term rental properties and reach potential guests, including listing sites, social media, and email marketing.
A marketing theory emphasizing mental availability, brand salience, and reaching broad audiences, often applied to short-term rental marketing for wider reach.