Collaborating with local businesses, tour operators, and service providers to offer guests exclusive discounts, curated experiences, and enhance their stay.
Menu
Glossary Term: Short-Term Rental Marketing
9 posts
Utilizing marketing and advertising platforms tailored for short-term rentals, such as Airbnb, VRBO, niche vacation rental websites, and social media targeted at travelers.
Crafting compelling and informative property descriptions, high-quality photographs, and strategic keywords to attract bookings on platforms like Airbnb and VRBO.
Encouraging and responding to guest reviews promptly and professionally to build a positive online reputation and attract future bookings.
A colloquial term for a short-term rental listing that is perceived as generic, lacking in detailed descriptions, or relying heavily on stock photos, often associated with high-volume property management companies.
A formal agreement outlining the terms of a collaborative marketing campaign between two or more entities in the short-term rental industry to promote their services or listings.
Various online and offline platforms used to promote short-term rental properties and reach potential guests, including listing sites, social media, and email marketing.
A marketing theory emphasizing mental availability, brand salience, and reaching broad audiences, often applied to short-term rental marketing for wider reach.