A marketing strategy that focuses on targeting a specific segment of the market with tailored messaging and offerings, such as pet-friendly rentals or properties catering to digital nomads.
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Glossary Term: Segmentation
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Targeting a specific segment of the short-term rental market, such as families, business travelers, or pet owners. Niche marketing involves tailoring listings, amenities, and marketing efforts to attract the desired guest demographic.
Targeting a specific segment of the short-term rental market, such as families, business travelers, or pet owners, with tailored amenities and marketing messages.