The percentage of time a short-term rental property is booked and occupied by guests. Higher occupancy rates generally translate to increased revenue, but achieving optimal occupancy requires balancing pricing, marketing, and seasonality.
The period of the year when demand for short-term rentals in a particular location is typically lower. Strategies for managing the off-season include adjusting pricing, targeting different guest demographics, and offering special promotions.
The percentage of time a short-term rental property is booked and occupied by guests over a specific period. Higher occupancy rates generally indicate greater profitability.
The process of predicting future demand and revenue for a short-term rental property based on historical data, market trends, and external factors. This helps hosts make informed decisions about pricing and availability.
Researching and understanding the local short-term rental market, including competitor pricing, demand trends, and seasonal fluctuations, to optimize pricing and occupancy.
Research and data analysis to understand the performance of short-term rentals in a specific location, including occupancy rates, average daily rates, and seasonality.