The percentage of time a short-term rental property is booked and occupied by guests. Higher occupancy rates generally translate to increased revenue, but achieving optimal occupancy requires balancing pricing, marketing, and seasonality.
Glossary Term: Seasonality
The period of the year when demand for short-term rentals in a particular location is typically lower. Strategies for managing the off-season include adjusting pricing, targeting different guest demographics, and offering special promotions.
The percentage of time a short-term rental property is booked and occupied by guests over a specific period. Higher occupancy rates generally indicate greater profitability.
The shortest period for which guests can book a short-term rental property, often varying by season or demand.
A dynamic pricing model that adjusts rates based on factors like seasonality, demand, and competitor pricing to maximize revenue.
The process of predicting future demand and revenue for a short-term rental property based on historical data, market trends, and external factors. This helps hosts make informed decisions about pricing and availability.
The level of interest and bookings for short-term rentals in a particular location, influenced by factors like seasonality, events, and travel trends.
Researching and understanding the local short-term rental market, including competitor pricing, demand trends, and seasonal fluctuations, to optimize pricing and occupancy.
The price charged per night for a short-term rental, often fluctuating based on demand, seasonality, and other factors.
Research and data analysis to understand the performance of short-term rentals in a specific location, including occupancy rates, average daily rates, and seasonality.
Setting higher rental rates during periods of peak demand, such as holidays, special events, and popular travel seasons.
The approach and methods used to determine the optimal pricing for a short-term rental property based on factors like seasonality and demand.