The use of online channels and strategies to promote short-term rental properties and reach potential guests.
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Glossary Term: Search Engine Optimization (SEO)
15 posts
A metric that measures the percentage of users who click on a specific link or listing impression, indicating its effectiveness in attracting attention.
The process of enhancing a short-term rental listing to improve its visibility, ranking, and booking appeal on platforms like Airbnb and VRBO. This involves using relevant keywords, high-quality photos, compelling descriptions, and competitive pricing strategies.