A piece of code from Meta (formerly Facebook) that you can place on your website to track visitor activity and conversions, allowing for targeted advertising and remarketing campaigns to potential guests on Facebook and Instagram.
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Glossary Term: Retargeting
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A type of Facebook ad that automatically promotes relevant short-term rental listings to users based on their previous browsing behavior and interests.
A targeting feature in Facebook Ads that enables short-term rental hosts to create audiences based on their existing customer data, such as website visitors or email subscribers, for more targeted advertising.