The practice of monitoring, responding to, and managing guest reviews on Airbnb and VRBO to maintain a positive online reputation.
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Glossary Term: Reputation Management
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The process of collecting, analyzing, and responding to guest reviews and feedback to improve the rental experience and address any issues.
Feedback provided by guests after their stay, publicly displayed on platforms like Airbnb and VRBO, influencing future booking decisions.
The promotion of a short-term rental property through recommendations and referrals from satisfied guests, often leading to increased bookings and brand loyalty.
The process of addressing and mitigating the impact of negative reviews from guests, including responding professionally and resolving issues publicly.
Replies made by hosts to guest reviews, addressing feedback, expressing gratitude, or clarifying any misunderstandings.
The practice of actively encouraging guests to leave reviews after their stay, often through personalized messages or automated reminders.
Positive guest reviews are crucial for attracting future bookings and building a strong reputation on platforms like Airbnb and VRBO.
A metric used in short-term rental management to track the number of guest stays compared to the number of reviews received. A higher GvF ratio indicates a greater likelihood of receiving reviews, which can boost listing visibility and attract future guests.
The platform and process used to collect and display guest reviews and ratings for a short-term rental property.
Evaluations and feedback provided by guests after their stay, publicly viewable on platforms like Airbnb and VRBO. Reviews heavily influence booking decisions and shape the reputation of a rental property.
Using natural language processing and machine learning techniques to analyze guest reviews, feedback, and online mentions to understand their overall sentiment and identify areas for improvement.