The organic promotion of a short-term rental business through positive guest reviews, recommendations, and referrals, leveraging guest satisfaction to drive future bookings.
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Glossary Term: Referrals
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An organic approach to marketing that focuses on building relationships and generating word-of-mouth referrals, often leveraging social media and local community engagement.
Marketing strategies focused on creating memorable experiences for guests, enhancing their stay and encouraging positive reviews and word-of-mouth referrals.
Organic promotion generated by satisfied guests who recommend a short-term rental to their friends, family, or colleagues, often through online reviews, social media posts, or personal referrals.