Marketing strategy where existing guests are incentivized to refer new guests, often through discounts or credits.
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Glossary Term: Referral Program
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A term used to describe a loyal guest who frequently books vacation rentals and often recommends properties or platforms to others.
A marketing strategy that encourages existing guests to recommend the rental property to others, often through incentives like discounts or credits.
The promotion of a short-term rental property through recommendations and referrals from satisfied guests, often leading to increased bookings and brand loyalty.