Promotional content used to attract guests to a short-term rental, including photos, descriptions, and videos.
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Glossary Term: Property Photography
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A professional photograph of a short-term rental property used for marketing purposes, typically showcasing the property’s exterior and surrounding landscape.
A set of guidelines provided to photographers to ensure consistent quality and branding across all property images used for marketing and listing purposes.
The art and science of enhancing the interior of a short-term rental to create a functional, aesthetically pleasing, and welcoming space that aligns with the target guest persona.
The primary image displayed on a short-term rental listing, often the first visual impression for potential guests. It should be high-quality, captivating, and accurately represent the property’s best features to attract bookings.
In real estate and rental photography, the hero shot is the primary image that captures the essence and most appealing aspect of the property.
In real estate photography, refers to the strategic placement of three key elements (usually subject, foreground, background) to create a visually appealing composition for property listings.
The attractiveness of a property’s exterior, including the front yard, landscaping, and overall curb appeal. Important for attracting short-term rental guests.
High-quality, professional photographs that showcase a rental property’s best features and amenities, used to attract potential guests on listing platforms.
The visual attractiveness and overall ambiance of a short-term rental property, influencing its appeal to potential guests.
High-quality photographs of a short-term rental property used to showcase its features and attract potential guests.
The overall aesthetic and design theme of a short-term rental property, influencing its appeal to specific guest demographics.