Promoting vacation rental properties and engaging with potential guests through social media platforms like Instagram, Facebook, and Pinterest.
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Glossary Term: Promotion
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A type of online advertising that blends seamlessly with the platform it appears on, such as sponsored listings on social media or search engines, designed to attract potential guests to the rental property.
A marketing campaign where participants enter for a chance to win a free stay or discount on a short-term rental.
Promoting your short-term rental listing on social media, forums, or other channels to increase visibility and attract bookings.
Employing a diverse range of marketing channels beyond Airbnb and VRBO, such as social media, email marketing, and metasearch engines, to reach a wider audience and maximize bookings.
An event where potential guests can tour a short-term rental property, meet the host, and ask questions, often used to generate interest and bookings.
A pre-designed framework or document that guides hosts in creating a comprehensive marketing strategy for their short-term rental property.
Various online and offline platforms used to promote short-term rental properties, such as social media, travel blogs, email marketing, and paid advertising.
Strategies and tactics used by hosts to stimulate interest and bookings for their short-term rentals, particularly during low seasons or when facing increased competition.
Collaborating with social media influencers or travel bloggers to promote short-term rental properties to their followers and reach a wider audience.
A comprehensive strategy outlining how a host or property manager will attract guests and promote their rental, encompassing online listings, social media, and other marketing channels.
Words or phrases preceded by the ‘#’ symbol used on social media platforms to categorize content and increase visibility. Hosts can use relevant hashtags to promote their listings.