Research conducted to understand the supply, demand, and pricing trends within a specific short-term rental market.
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Glossary Term: Pricing Strategy
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Decisions and actions taken by a short-term rental property owner regarding their property, pricing, guest selection, and overall management, typically within the bounds of platform policies and local regulations.
A pricing strategy where short-term rental property owners manually set their rental rates based on factors like seasonality, demand, competition, and their own financial goals.
The time of year when demand for short-term rentals is highest, typically coinciding with holidays, school breaks, and favorable weather conditions.
The fluctuation of short-term rental pricing during the COVID-19 pandemic and its aftermath, often characterized by initial dips followed by significant increases.
A pricing strategy used by some property management systems and online travel agencies where the total cost of a stay is calculated based on the number of rooms occupied rather than a flat rate per night.
A pricing strategy where short-term rental rates are dynamically adjusted based on the specific listing platform or channel, such as Airbnb, VRBO, or Booking.com, to optimize occupancy and revenue.
An algorithm used by short-term rental platforms that, while not publicly disclosed, appears to influence listing visibility and ranking based on factors like pricing competitiveness and historical booking data.
A data-driven approach to optimizing pricing and occupancy for short-term rentals, incorporating factors like market demand, seasonality, and competitor analysis.
Hiring revenue management companies or consultants to optimize pricing for short-term rentals based on market demand and other factors.
Adjusting pricing for short-term rentals during periods of lower demand to attract bookings and maximize occupancy.