A marketing strategy that divides a target market into smaller groups based on geographic location. Short-term rental hosts can use geographic segmentation to tailor their listings and marketing messages to specific regions or demographics.
Software that helps hosts manage interactions with potential and past guests, centralizing communication, tracking preferences, and automating personalized messages to improve guest satisfaction and loyalty.
The process of dividing potential guests into different groups based on shared characteristics, such as demographics, travel purpose, or booking behavior. This allows hosts to tailor their marketing messages and offerings.