Dividing guests into distinct groups based on shared characteristics, such as demographics or travel purpose, to tailor marketing and services.
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Glossary Term: Personalized Experiences
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Information that guests willingly and proactively provide to short-term rental hosts, such as preferences, interests, and travel styles, which can be used to personalize their experience and tailor marketing efforts.
Gathering data directly from guests with their consent, typically through surveys, preference forms, or direct interactions. This data can be used to personalize guest experiences and tailor marketing efforts.
The ongoing process of building and maintaining positive relationships with short-term rental guests, fostering loyalty and repeat bookings.